Bf Pharma, the exclusive distributor for Italy of Weider supplements, has concluded a sponsorship agreement with PP Sport Events.

Weider will also be among the partners of Ride the Dreamland, a cycling event consisting of four days of major races that will take place in Veneto from 12 to 16 October 2022. Bf Pharma, the exclusive distributor of the Weider brand in Italy, has in fact concluded the agreement with PP Sports Events, a company active in the organization of events connected to the cycling world, born from a project by Filippo Pozzato, a former professional cyclist with 20 years of career and successes behind him.
Ride the Dreamland will be the opportunity to rediscover Veneto as the chosen land of national and international cycling. A week dedicated to adrenaline and performance capable of attracting the most varied audiences: the event is in fact proposed as a complete and engaging experience not only for athletes and enthusiasts, but in general for all those who seek fun, discovery and sharing exciting moments.
“We are happy and satisfied with the collaboration with PP Sports Events – says Marco Bettazzi, Sales & Marketing Manager of Bf Pharma -, a young company that intends to convey an innovative approach to cycling, enhancing it as a sport capable of providing emotions and highlighting the beauty of the territories. A vision that goes well beyond the purely competitive function of this discipline”.
Weider products dedicated to cycling are part of the Victory Endurance branch, developed specifically for endurance sports. “With these products – explains Bettazzi – we aim to best respond to the energy, hydration and recovery needs of athletes, offering a complete range capable of providing benefits before, during and after the performance. The quality is guaranteed by Weider's over 80 years of experience in the field of sports nutrition”.

Filippo Pozzato, General Manager of PP Sport Events: «Finding a company that believes in what you do is important, when you share the same passion for cycling and the same mentality it is a double success. With Bf Pharma it was like this. We both want to grow our projects and, with a synergy like this, I am sure that we will toast together to the achievement of important goals".

WHO IS BF PHARMA

Since 2006, Bf Pharma, an ISO 9001 certified company, has been the exclusive distributor for Italy of Weider products, one of the most important multinationals in the world in the field of food supplements for athletes that for over 80 years has given absolute priority to the search for the best quality of products.
Born in 2004 from qualified experiences gained in the world of rational phytotherapy and with an approach based on scientific research, Bf Pharma began its activity by offering specific nutraceutical supplements for the treatment and prevention of pathologies and deficiency states. For this purpose, it has entered into an agreement with the Department of Pharmaceutical Science and Technology of the University of Turin, aimed at the study of new products, with the development of modern procedures for the extraction and purification of natural matrices and activity tests.
All Weider supplements are designed to satisfy any need in the sports field, whether they are associated with the world of fitness and weight lifting or endurance sports (cycling, running, triathlon, etc.). But not only that: thanks to specific product lines, Weider also addresses those who simply want to follow a healthy and balanced diet combined with adequate supplementation.

RIDE THE LAND OF DREAMS:

October 12, 2022 85th Giro del Veneto – Professionals

October 14, 2022 2nd Serenissima Gravel – Professionals

October 15, 2022 VENEtoGO – Social Ride

October 16, 2022 2nd Veneto Classic – Professionals